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Attendees at last year’s Joining Hearts party. Organizers anticipate a return to the Civic Center this year will facilitate larger crowds. (Photo by Sher Pruitt)
We are family
Joining Hearts returns to the Civic Center for its 21st year

By ROB BECK
JUL. 18, 2008
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ROB BECK

MORE INFO:

Joining Hearts 21
July 26, 4 p.m. - 11 p.m.
Atlanta Civic Center, 395 Piedmont Ave.
678-318-1446, www.joininghearts.org

Official Joining Hearts After Party
July 26, 10 p.m.
WETbar, 960 Spring St.
404-745-9494, www.wetbaratlanta.com

Joining Hearts-Benefiting Party
July 26, 10 p.m.
Heretic, 2069 Cheshire Bridge Road
404-325-3061, www.hereticatlanta.com

C2 Production’s Joining Hearts-Benefiting Tea Dance
July 27, 6 p.m.
Opera, 1150-B Peachtree St.
www.c2productions.biz

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JOINING HEARTS won’t be at the Piedmont Park pool this year as it was in 2006 and 2007, but event Chair Kerry Loftis expects the annual fundraiser’s famous atmosphere of fun to prevail as it returns to the Atlanta Civic Center on July 26.

“I think it’ll still be the same spirit,” says Loftis, an Atlanta realtor who first came on board with the fundraiser as a volunteer bartender in 2001.

“It’s like a big family reunion, and it’s one of the highlights of everyone’s summer,” he says.

This year, the Joining Hearts board welcomes Los Angeles DJ Roland Belmares to man the turntables at the annual throwdown, which benefits AID Atlanta’s housing program and Jerusalem House. Loftis says that some partiers may miss the pool, but there are certain benefits to hosting the party at the Civic Center.

“It does allow us to have more attendees,” Loftis says. “Last year, we were right at our max attendance level with right around 1,700 people at the pool. The Civic Center gives us the ability to have more attendees this year than normal.”

The more the merrier is certainly true when it comes to both the crowds at the party and meeting the group's fundraising goals, both of which Loftis hopes will break records this year.

“Last year, we raised $82,500, which brings us to, in our 20-year history, a total of $866,500,” Loftis says. “This year, we would really like to hit the $1 million mark for our historical donations. With the state of the economy the way it is right now, we’re not sure if that will happen or not, but we would at least like to be able to donate $100,000 this year.”

So far, Joining Hearts is ahead of schedule on both ticket sales and contributions already in the coffers, he adds.

THAT’S MUSIC TO THE EARS of Tracy Elliott, executive director of AID Atlanta. The organization’s housing program has been a recipient of Joining Hearts proceeds since the event's inception, and Elliott’s grateful for the important role it plays in AID Atlanta’s work.

“It’s very focused on one specific need among the many needs created by HIV and AIDS: preventing homelessness among AIDS-affected people and families,” Elliott says. “This is a huge unmet need.”

And Loftis and the rest of the board are dedicated to continuing meeting that need.

“One hundred percent of our ticket sales and our donations from the bar goes strictly to our beneficiaries,” he says.

For his part, DJ Belmares is grateful for the role he’s able to play in providing housing assistance to Atlantans in need.

“It’s always nice to play for a charity,” he says. “Number one, I think it’s only right to give something back in some small way to a community that has supported me all this time. And number two, when you know that the organization you are doing it for in turn does so much good for the local community, how can you not want to be a part of it?”

THIS YEAR’S PLAN is to take Joining Hearts above and beyond its past incarnations by creating more awareness of the event through promotional pre-events, which have taken place in recent weeks at venues including WETbar, Blake’s and the Heretic. Loftis says this is the result of some new blood within the planning committee.

“Probably 60 percent of our board is all new members, and we had all come to the consensus that we really need to push the event in order to take it to the next level,” he says. “Last year was our biggest as far as donations, we had $10,000 just as tips from the bar, and we had a record number of attendance.

"After last year, we just saw that this thing is really starting to grow and get bigger and bigger, and we need to restructure things and try to continue that growth.”

In addition to the promotional events and the main party itself, there are a few peripheral events centered on Joining Hearts weekend, including WETbar’s official after party with DJ Bryan Pfeiffer. In addition, the Heretic will donate a portion of the door proceeds from its July 26 evening with John Miller to Joining Hearts, and C2 Production’s Chris Coleman presents a Joining Hearts-benefiting tea dance on July 27 at Opera.

The C2 party is also the Atlanta stop of the 2008 Global Groove Tour, and features local DJ David Knapp at the tables.

“It just kind of came together, and everybody’s really excited about doing both events under one roof,” Coleman says.

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